Okay, so I got this one off a commercial.  It made sense, but...
While the greatest risk is never taking one, a worse risk is taking one every time there is a risk to take.  So then, what's the point, you may ask?  I would say it is to consider everything, with the realization that there are some risks that should be taken, and usually many more that should be ignored.  Keep your eyes open, don't blindfold yourself either way.